The industry body for the UK's recorded music business, the BPI, this week
announced a "groundbreaking agreement" with major internet service
providers (ISPs) and the government on measures to help significantly reduce
illegal filesharing.
This follows a similar agreement signed with Virgin Media earlier this year.
In a statement, the BPI explained that:
"Following negotiations facilitated by the Department for Business, Enterprise
and Regulatory Reform (BERR), BPI on behalf of hundreds of UK record companies
big and small has signed a Memorandum of Understanding (MOU), with the UK’s
six largest internet service providers. The Motion Pictures Association of America
and BERR have also signed."
"The MOU places joint commitments on the signatories to continue developing
consumer education programmes and legal online services. Most importantly, for
the first time ISPs will be required to work with music and other rightsholders
towards a “significant reduction” in illegal filesharing."
The BPI went on to reveal that:
"To achieve this, in the first year hundreds of thousands of informative
letters will be sent by participating ISPs to customers whose accounts have
been identified by BPI as being used illegally. In addition, under the auspices
of Ofcom, the signatories will work together to identify effective mechanisms
to deal with repeat offenders."
"Alongside the MOU, BERR has today published a consultation on proposed
new legislation requiring ISPs to deal effectively with illegal filesharing.
It is anticipated that the outcome of this consultation will provide a co-regulatory
backdrop to the MOU."
BPI Chief Executive Geoff Taylor argued that:
“This MOU represents a significant step forward, in that all ISPs now
recognise their responsibility to help deal with illegal filesharing."
“Government has played an important role in bringing all parties together
to arrive at this point, but the work really begins now. We look forward to
creating the procedures necessary to effectively tackle repeated unlawful filesharing
with the other signatories and Ofcom."
“BPI has always believed that a partnership approach is the best way
forward, as we showed with our education campaign with Virgin Media, launched
in May. This has demonstrated that ISPs and the music business can work together
positively to raise awareness about illegal filesharing. And, working with government,
we have been able to build on that progress and encourage other major ISPs to
start taking a responsible approach."
“In addition, the music business is constantly innovating to offer new,
safe and legal ways to enjoy music online, and to create a future for digital
music where creativity and copyright are respected. This MOU will help to create
an environment in which such new digital services models can flourish.”
When the precedent for this type of agreement was set in the UK by Virgin Media
last month, it raised eyebrows.
Although the move was welcomed by the government and the music industry, some
criticised Virgin Media, suggesting that the campaign represented the thin end
of the wedge with regard to privacy, and arguing that it such a strong-arm approach
was not being required of the firm, given that ISPs are not liable for illegal
file sharing, as they do not host the content on their servers.